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    "specs": {
     "weight": "5 Kilograms",
     "identifiers": {
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      ],
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     "unit_count": "5000 gram",
     "size": "5 kg (Pack of 1)",
     "number_of_items": "1",
     "ingredients": "Medicinal ingredients: Methyl Sulfonyl Methane (MSM) 10,000mg. Non-medicinal ingredients: None",
     "specific_uses": "Joints",
     "allergen_information": "Gluten",
     "flavor": "Unflavored",
     "color": "Organic",
     "package_dimensions": "25 x 25 x 26 Centimeters",
     "package_weight": "5.38 Kilograms",
     "included_components": "MSM Powder",
     "gift_options": "Is Gift Wrap Available: Yes; Offering Can Be Gift Messaged: Yes"
    },
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      "statement": "For horse owners who want a simpler supplement, this MSM-only powder with no non-medicinal ingredients supports a cleaner feed routine; most horse supplements include fillers or extra inactive ingredients, and this one does not.",
      "outcome": "Supports a cleaner feed routine with fewer extra ingredients to manage",
      "differentiator": "Most horse supplements include fillers or extra inactive ingredients; this one does not.",
      "confidence": "medium_high",
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      "statement": "For horse owners who prefer to stock up, this 5 kg container provides 500 servings so one horse can be covered for about 500 days; unlike most equine supplements, which come in smaller tubs, it cuts down on reordering.",
      "outcome": "Keeps one horse supplied for a long stretch and reduces how often you need to buy again",
      "differentiator": "Unlike most equine supplements, which come in smaller tubs, this one provides 500 servings in a 5 kg container.",
      "confidence": "high",
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     },
     {
      "rank": 3,
      "statement": "For horse owners looking for a plant-based, cleaner-label option, this formula is vegan and non-GMO, making it easier to match ingredient preferences; most equine supplements are not both.",
      "outcome": "Helps buyers match plant-based and non-GMO ingredient preferences",
      "differentiator": "Most equine supplements are not both vegan and non-GMO.",
      "confidence": "high",
      "verification_urls": [
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      ]
     },
     {
      "rank": 4,
      "statement": "For horse owners who prefer Canadian sourcing, this supplement is made in Canada, giving them a domestic-origin option; unlike many horse supplements, it is not imported.",
      "outcome": "Offers a Canadian-made option for buyers who care about origin",
      "differentiator": "Unlike many horse supplements, this one is made in Canada.",
      "confidence": "medium",
      "verification_urls": [
       "https://www.amazon.ca/dp/B0CZVB32TZ?th=1&smid=A1LKQ3UQVG7Q72"
      ]
     }
    ],
    "audience": {
     "interest_paths": [
      "Interest | Pets | Horses"
     ],
     "demographic_paths": [
      "Demographic | Household Data | Life Stage | Single Generation Household",
      "Demographic | Household Data | Life Stage | Multi Generation Household"
     ]
    },
    "keywords": {
     "policy": "curated, publishable keywords",
     "sample_of": 500,
     "terms": [
      "good protein",
      "collagen",
      "collagen powder",
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      "supplements",
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      "colostrum",
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      "marine collagen powder"
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    },
    "offer": {
     "price": {
      "amount": 11658,
      "currency": "CAD"
     },
     "as_of": "2026-10-08",
     "seller_id": "A1LKQ3UQVG7Q72"
    },
    "fulfillment": {
     "fulfilled_by": [
      "amazon"
     ],
     "as_of": "2026-10-08"
    }
   }
  ],
  "shopify": [
   {
    "handle": "purica-equine-vegan-msm-powder-pure-organic-horse-supplement-for-joint-support-1kg",
    "urls": {
     "fr-CA": "https://curiousbuynature.com/products/purica-equine-vegan-msm-powder-pure-organic-horse-supplement-for-joint-support-1kg",
     "en-CA": "https://curiousbuynature.com/en/products/purica-equine-vegan-msm-powder-pure-organic-horse-supplement-for-joint-support-1kg"
    },
    "variants": [
     {
      "sku": "PURICA-513-050",
      "title": "5 kg (Paquet de 1)",
      "price": {
       "amount": 11813,
       "currency": "CAD"
      },
      "availability": "in_stock"
     },
     {
      "sku": null,
      "title": "1 kg (Pack of 1)",
      "price": {
       "amount": 3499,
       "currency": "CAD"
      },
      "availability": "in_stock"
     }
    ]
   }
  ]
 },
 "notes": [],
 "provenance": {
  "amazon_source": "Amazon listing data via Autopilot",
  "marketplaces": [
   "A2EUQ1WTGCTBG2"
  ],
  "regulatory_source": "Health Canada Licensed Natural Health Products Database (via Autopilot evidence)",
  "shopify_source": "curiousbuynature.com/products.json + /en/products.json (2026-10-07)",
  "pulled_at": "2026-10-08",
  "content_version": "2026.10.08-v2"
 },
 "publication": {
  "visibility": "public",
  "indexing": "noindex"
 }
}