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and evening wind-down", "differentiator": "Unlike most cognitive supplements that focus only on alertness, this one also targets relaxation and sleep.", "confidence": "medium_high", "verification_urls": [ "https://www.amazon.ca/dp/B098TF323Z?th=1&smid=A1LKQ3UQVG7Q72" ] }, { "rank": 4, "statement": "For adults who prefer plant-based supplements, being vegan helps them avoid animal-derived capsule formulas, unlike many capsule supplements that still use gelatin.", "outcome": "helps them avoid animal-derived capsule formulas", "differentiator": "Unlike many capsule supplements that still use gelatin, this one is vegan.", "confidence": "medium_high", "verification_urls": [ "https://www.amazon.ca/dp/B098TF323Z?th=1&smid=A1LKQ3UQVG7Q72" ] }, { "rank": 5, "statement": "For adults avoiding gluten, being gluten-free helps them shortlist a diet-friendly supplement, unlike many supplements that don't clearly state gluten-free status.", "outcome": "helps them shortlist a diet-friendly supplement", "differentiator": "Unlike many supplements that don't clearly state gluten-free status, this one is labelled gluten-free.", "confidence": "medium_high", "verification_urls": [ "https://www.amazon.ca/dp/B098TF323Z?th=1&smid=A1LKQ3UQVG7Q72" ] }, { "rank": 6, "statement": "For adults seeking a more GMO-conscious option, being non-GMO helps them pick a formula aligned with that preference, unlike many supplements that don't make a non-GMO claim.", "outcome": "helps them pick a formula aligned with that preference", "differentiator": "Unlike many supplements that don't make a non-GMO claim, this one does.", "confidence": "medium", "verification_urls": [ "https://www.amazon.ca/dp/B098TF323Z?th=1&smid=A1LKQ3UQVG7Q72" ] }, { "rank": 7, "statement": "This bacopa supplement helps support cognitive and brain function, giving adults a straightforward way to back everyday mental performance.", "outcome": "supports everyday mental performance", "differentiator": null, "confidence": "very_high", "verification_urls": [ "https://www.amazon.ca/dp/B098TF323Z?th=1&smid=A1LKQ3UQVG7Q72" ] }, { "rank": 8, "statement": "This bacopa supplement helps support memory, giving adults a simple way to back recall as part of their daily routine.", "outcome": "supports recall", "differentiator": null, "confidence": "high", "verification_urls": [ "https://www.amazon.ca/dp/B098TF323Z?th=1&smid=A1LKQ3UQVG7Q72" ] } ], "audience": { "interest_paths": [ "Interest | Health & Fitness | Nutrition", "Interest | Health & Fitness | Vitamins and Supplements" ], "demographic_paths": [ "Demographic | Household Data | Life Stage | Single Generation Household", "Demographic | Household Data | Life Stage | Multi Generation Household" ] }, "keywords": { "policy": "curated, publishable keywords", "sample_of": 500, "terms": [ "bacopa", "supplements", "mushroom coffee", "lions mane supplement", "health", "mushroom", "alpha gpc", "mushroom powder", "lions mane powder", "subi", "beta glucan", "apigenin supplement", 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